What happens after an executive team decides it wants to explore the market opportunity in China or Southeast Asia? How does management do more than simply visit a handful of potential (and typically not vetted) partners, or attend some industry exhibitions? Rubicon provides pathfinder services that allow a company to bring a disciplined approach to its evaluation of the opportunities in China and Southeast Asia.
These pathfinding services include a structured analysis of the potential market size, stakeholders in government, distribution channels, likely marketing challenges and solutions to these, as well as identifying potential partners and evaluating their fit. In most cases, the market pathfinding exercise culminates with a set of go-to-market strategies presented for discussion to the management team.